#transhumancode #bestseller among the books of the month at US airports #booklink #wisekey #Amazon Best Seller in Human-Computer Interaction. A Humanitarian Approach to a Technologically Innovative Future. Order your copy at Amazon


A Humanitarian Approach to a Technologically Innovative Future

In The transHuman Code, authors Carlos Moreira and David Fergusson ask, “Are we building a better future for humanity with the help of magnificent technology or are we instead building a better future of better technology at the expense of humanity?” We must learn to put humanity first instead of getting caught up in the promise of technological advancement. Humans have been able to adapt, morph, and compromise in every situation we have faced over the centuries and have been able to maintain dominance. We must approach the promises of technology with the same adaptability. What the authors propose is that if we start the design of the transHuman future from a human perspective, making sure that technology will inspire revolution or evolution, then we can ensure humanity continues to thrive. The transHuman Code tries to center humanity in the emerging tension between a human-controlled or a machine-controlled world. Moreira and Fergusson examine how humans can maintain the uniqueness and the humanity in this brave new world.

Review

“The principles of the transHuman Code remind us that we have an obligation to ensure that our society is programmed for the betterment of all. This is the handbook for the future we all deserve!”

  • Risto Siilasmaa, Chairman, Nokia

“Human society is being transformed by new technologies. David and Carlos have assembled a tremendous resource for understanding what this transHuman world will look like. A must read!”

  • Professor Alex “Sandy” Pentland, co-creator, MIT Media Lab, Director MIT Connection Science

“In a time when climate change is making catastrophic weather events more frequent and scarcity of water more dramatic we need to think how technology can be re-focused to the human needs. Everyone should read this book and contribute to finding the transHuman way.”

  • Dr. Enrico Fucile, Chief of Data Representation, World Meteorlogical Organization

“It is essential that as we navigate our way towards an uncertain future, that the best of humanity is strengthened and protected, and not irrevocably compromised. Strong, thoughtful leadership and creative ideas are needed. This incredibly important book provides just that.”

  • Julia Christensen Hughes, Dean of the College of Business and Economics, University of Guelph “Leaders must realize it’s their people, and not technology, that is the biggest competitive advantage for their organizations to succeed in this new world. I highly recommend this great book by David and Carlos. The transHuman Code should be on everyone’s required reading list!”
  • Leena Nair, Chief Human Resources Officer, Unilever

“The new digital age promises us the opportunity to live richer, fuller and rewarding lives while marginalizing some sectors of the population and creating anxiety about the relevance of humanity. This book handles these questions deftly!”

  • Mohit Joshi, President, Infosys

“Only David and Carlos have the foresight and network to bring together a stellar group of experts on the socio-political impact of techno-economical transformations. This is a great platform to engage us in conversation that is so critical to our future!”

  • Danil Kerimi, Head, Technology Industries for the World Economic Forum

“With the transHuman Code we can establish the most important basic principle of technological innovation - Ethics of use. We have been waiting too long for this book!”

  • Kavita Gupta, Founding Managing Partner, ConsenSys Ventures

“Every user of technology-which is pretty much everybody-should read this book. It’s filled with profound questions we should all be asking ourselves about what our relationship with technology. Before you pick up your phone again, read The transHuman Code.”

  • Jon Rettinger, President, TechnoBuffalo

“The TransHuman Code is the MUST READ book of the year! As technology continues to disrupt every aspect our lives, David and Carlos discuss the imminent need for a bold conversation on what makes us human and what values we need to preserve and strengthen - before it’s too late.”

  • Megan Alexander, Host, “Inside Edition”, CBS

About the Author

Carlos Moreira is a multi-award winning technology pioneer whose IT, online security, and trust management experience with the United Nations and World Trade Organization led to the creation, twenty years ago, of one of the world’s first cybersecurity companies, WISeKey. Today, he is also an active leader and member of several institutions and organizations focused on the advancement of technological innovation and preservation of human identity. He resides in Geneva, Switzerland with his family.

David Fergusson is a corporate finance leader specializing in global mergers and acquisitions. He engages regularly with business, media, political, and academic leaders on the factors influencing corporate growth. He is a pioneer and international award winner for cross-border investment between the United States and China. Chairman of the finance industry’s leading think tank, he is recognized as an expert on the impact of technology on business, government, and humankind. He resides with his family in Westchester, New York.